Social commitment
METRO views its commitment to society and the environment as a form of creating additional value by addressing the challenges faced by our society. Our diverse activities aim at promoting the intercultural dialogue, supporting our retail and wholesale outlets and their local communities and offering targeted help to people in need. Our community involvement programme We help allowed us to assist countless people in need in 170 projects across 9 countries since the launch. With our global partnership with the United Nations World Food Programme (UN WFP), we are committed to fighting starvation and famine worldwide. The cooperation project will also be rolled out in the METRO companies: This will enable us to conduct a diverse range of local activities for generating donations. METRO colleagues also offer their expertise on a pro-bono basis. As of 31 September 2017, the METRO countries Italy, Pakistan and Ukraine as well as METRO systems have joined the global partnership with the UN WFP.
in thousands of € |
|
2015/16 |
|
2016/17 |
Charitable donations |
|
783 |
|
1,121 |
Community investments |
|
2,809 |
|
2,345 |
Commercial initiatives |
|
2,299 |
|
2,021 |
Total |
|
5,891 |
|
5,487 |
Issue |
|
Goals |
|
Status of goal attainment |
|
Measures |
|
Status of measures |
SOCIAL COMMITMENT |
|
METRO is expanding its projects involving food donations to international food bank initiatives from the current 16 METRO Cash & Carry countries to at least 17 countries. |
|
|
|
METRO Cash & Carry cooperates with food bank initiatives in 16 of the 25 METRO countries. Collaboration in the remaining countries is challenging due to external circumstances such as political or taxrelated reasons. |
|
|
|
METRO launched the community involvement programme We help.The programme allows METRO to render non-bureaucratic help, assist in acute emergency situations and promote the integration of refugees. Our goal is to contribute a total of €1 million to refugee assistance projects in Europe by the end of financial year 2015/16. We have thus increased the budget for “community investments” (corporate citizenship) by €1 million. |
|
|
|
The expansion of the programme and a groupinternal round of applications – online and offline – has encouraged METRO colleagues to get involved. |
|
|
|
|
Due to the great success of the community involvement programme We help, the Management Board has decided to continue the programme in financial year 2016/17. In 2017, all METRO subsidiaries may apply for special funding for their projects. All types of voluntary involvement are encouraged. |
|
|
|
The expansion of the programme and an additional round of applications – online and offline – has encouraged METRO colleagues to get involved. |
|
|
|
|
METRO will be the title sponsor at the Düsseldorf Marathon for the 15th time in 2018. One of the reasons for sponsoring the marathon is to foster employee loyalty. Participation not only increases team spirit but also promotes the health of participants. On average, nearly 700 co-workers take part each year. We intend to sustain or even increase our involvement and are working on further increasing the number of METRO participants from 650 runners in 2017. |
|
|
|
Intensified promotion of the METRO Marathon via the group’s social intranet, both within Germany and abroad. |
|
|
|
|
The inclusion of the UNWFP is scheduled for implementation in 6 national subsidiaries/service companies by the end of financial year 2017/18. |
|
|
|
Creation of a contractual framework to assist with the preparation of local contracts. |
|
|
