Group business model
METRO is a leading international specialist company in the wholesale and modern food retail sector. The group is headed by METRO AG, which acts as the central management holding company. It performs group management functions, particularly in the areas of finance, controlling, legal and compliance. Central management and administrative functions for METRO Wholesale are anchored within METRO AG.
The group essentially consists of the 2 sales lines METRO Wholesale and Real. The wholesale company METRO Wholesale operates more than 769 wholesale stores across 25 countries. The delivery business (Food Service Distribution, FSD) is also part of this sales line, with companies like METRO Delivery Service and the delivery specialists Classic Fine Foods, Pro à Pro and Rungis Express. The retail company Real constitutes the second sales line of the group with 279 hypermarkets across Germany. Real forms the principal element of the discontinued business segment in the context of the decision of the Management Board of METRO AG to dispose of the hypermarket business.
The group has pooled its digitalisation initiatives in the Others segment. This primarily refers to the activities of the Hospitality Digital (formerly HoReCa Digital) business unit, which was established in 2015. The unit develops digital solutions for customers in the hospitality industry and creates interfaces for the digital products conventionally used by wholesale traders.
The Others segment further includes the service companies METRO PROPERTIES, METRO LOGISTICS, METRO-NOM (formerly METRO SYSTEMS), METRO ADVERTISING and METRO SOURCING. These companies provide real estate, logistics, IT, advertising and procurement services within the group.
Overview of METRO
METRO Wholesale
As an omnichannel operator, METRO Wholesale combines a wide network of modern wholesale stores with a wide-ranging delivery service (FSD). It is an internationally leading player in this field. With its segments METRO Wholesale Germany, METRO Wholesale Western Europe (excluding Germany), METRO Wholesale Russia, METRO Wholesale Eastern Europe (excluding Russia) and METRO Wholesale Asia, METRO Wholesale is active in 35 countries. It operates 769 wholesale stores in Europe and Asia under its brands METRO and MAKRO. Its more than 24 million commercial customers worldwide are mainly hotels, restaurants, catering companies, independent retailers, as well as service providers and authorities, to which METRO Wholesale offers a portfolio of products and solutions that has been tailored to their specific requirements.
In the area of Food Service Distribution (FSD), METRO Wholesale maintains a strong international presence with its METRO Delivery Service and the specialist companies Classic Fine Foods, Pro à Pro and Rungis Express. Classic Fine Foods is an Asian delivery specialist for a wide range of deli food. The company’s customers include 5-star hotels and upmarket restaurants in Asia and the Middle East. Pro à Pro delivers products to commercial customers across France, in particular in the field of corporate catering, canteens and system catering. Rungis Express is an important upmarket food delivery company in Germany that mainly caters to HoReCa customers.
Real
The segment Real is a leading German operator of food retail hypermarkets with currently 279 outlets. These hypermarkets are characterised by a large product range of up to 80,000 individual products – including many high-quality, fresh-food products and an attractive range of non-food products. In addition to its store-based retail operations, Real also pursues online sales. Real.de offers customers a selection of more than 12 million products.
Others
The Others segment includes the Hospitality Digital business unit and the METRO PROPERTIES service company among others. Hospitality Digital pools the group’s digitalisation efforts for customers in the hospitality industry. These efforts include the development of digital solutions, which are developed to meet the needs of the hospitality industry, and the promotion of innovative, progressive foods.
With its real estate expertise, METRO PROPERTIES has established itself on the market as a reputable real estate company. It develops, operates and markets an international portfolio. While its wholesale and retail properties are part of the operating segments, METRO also benefits from opportunities relating to bolt-on businesses, such as sub-licensing of its comprehensive market expertise, and the excellent reputation of METRO PROPERTIES. The real estate segment makes a sustainable and significant contribution to the overall business success of METRO.
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METRO |
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New store openings |
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Closures |
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METRO |
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2017 |
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2018 |
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Germany |
|
104 |
|
0 |
|
1 |
|
103 |
||
Austria |
|
12 |
|
0 |
|
0 |
|
12 |
||
Belgium |
|
16 |
|
1 |
|
0 |
|
17 |
||
France |
|
97 |
|
1 |
|
0 |
|
98 |
||
Italy |
|
50 |
|
0 |
|
1 |
|
49 |
||
Netherlands |
|
17 |
|
0 |
|
0 |
|
17 |
||
Portugal |
|
10 |
|
0 |
|
0 |
|
10 |
||
Spain |
|
37 |
|
0 |
|
0 |
|
37 |
||
Western Europe (excl. Germany) |
|
239 |
|
2 |
|
1 |
|
240 |
||
Russia |
|
89 |
|
4 |
|
0 |
|
93 |
||
Bulgaria |
|
11 |
|
0 |
|
0 |
|
11 |
||
Croatia |
|
9 |
|
0 |
|
0 |
|
9 |
||
Czech Republic |
|
13 |
|
0 |
|
0 |
|
13 |
||
Hungary |
|
13 |
|
0 |
|
0 |
|
13 |
||
Kazakhstan |
|
6 |
|
0 |
|
0 |
|
6 |
||
Moldova |
|
3 |
|
0 |
|
0 |
|
3 |
||
Poland |
|
30 |
|
0 |
|
1 |
|
29 |
||
Romania |
|
30 |
|
0 |
|
0 |
|
30 |
||
Serbia |
|
9 |
|
0 |
|
0 |
|
9 |
||
Slovakia |
|
6 |
|
0 |
|
0 |
|
6 |
||
Turkey |
|
33 |
|
0 |
|
0 |
|
33 |
||
Ukraine |
|
31 |
|
0 |
|
0 |
|
31 |
||
Eastern Europe (excl. Russia) |
|
194 |
|
0 |
|
1 |
|
193 |
||
China |
|
90 |
|
5 |
|
1 |
|
94 |
||
India |
|
24 |
|
3 |
|
0 |
|
27 |
||
Japan |
|
10 |
|
0 |
|
0 |
|
10 |
||
Pakistan |
|
9 |
|
0 |
|
0 |
|
9 |
||
Asia |
|
133 |
|
8 |
|
1 |
|
140 |
||
International |
|
655 |
|
14 |
|
3 |
|
666 |
||
METRO Wholesale1 |
|
759 |
|
14 |
|
4 |
|
769 |
||
Real (Germany) |
|
282 |
|
0 |
|
3 |
|
279 |
||
METRO |
|
1,041 |
|
14 |
|
7 |
|
1,048 |