WHERE DO THE SALES DRIVERS IN GERMAN FOOD RETAIL COME FROM? Scroll Down
Real stocks some 80,000 articles in the food and non-food areas in its hypermarkets. From tinned tomatoes to bars of chocolate to fresh salad, everything comes in a number of varieties and types. Just under a third of the food articles on offer come from Germany.1 That may not sound like much, but it is actually a lot – because Real generates most of its revenue from food produced in Germany.
67.1% of Real’s revenue from food sales comes from German products.
29.1% of sales revenue comes from products from the rest of Europe.
3.8% of sales revenue comes from products from other countries and overseas.
1 Not all products in the system are labelled with a country of origin. The calculation takes into account only items for which a country of origin has been entered.