WHAT MAKES WORKING WITH LOCAL PRODUCERS WORTH IT? Scroll Down
Being able to respond flexibly to local needs is a METRO success factor. Local specialities are therefore an integral part of the product range in many of our stores. In order to secure HIGH PRODUCT QUALITY AND DIVERSITY, METRO makes a point of working with local producers. This helps the local economy and pleases customers. A few examples from METRO countries in Eastern Europe.
Beef from the Boškarin cattle in Istria is a Croatian delicacy, but the breed almost died out in the 1990s. Now, thanks to the collaboration between METRO Cash & Carry Croatia, the Istrian authorities and local farmers, there are more than 3,500 animals.
More than 200 farmers in the region deliver fresh fruit and vegetables to the 11 METRO stores in Bulgaria every day. Their produce includes the Bulgarian pink tomato, a unique variety that has been grown in Bulgaria for over 100 years.
Good quality on its own is not enough. You need good marketing too. And that’s exactly how METRO Cash & Carry Moldova is supporting local winegrowers. They now have the opportunity to present their wines to food service professionals through promotional drives and special events.
More information on the topic can be found in our publication Corporate Responsibility 2016/17 Compact: WWW.METROAG.DE/CR-COMPACT-2016-17