METRO

PVC phase out in own brand packaging (bar & pie)
no. of packaging of own brand products PVC phased out
share of packaging of own brand products PVC phased out (in %)2

1 no. of countries delivering data: all 18 countries + METRO AG Corporate + all 4 International Trading Offices (ITOs)
2 compared to total number of packaging of own brand products potentially containing PVC

Explanation: Polyvinyl Chloride (PVC) in own brand packaging on all packaging levels (primary, secondary and tertiary).

  • Primary packaging level means packaging conceived so as to constitute a sales unit to the final user or consumer at the point of purchase.
  • Secondary packaging level means packaging conceived so as to constitute at the point of purchase a grouping of a certain number of sales units.
  • Tertiary packaging level means packaging conceived so as to facilitate handling and transport of a number of sales units or grouped packagings in order to prevent physical handling and transport damage.

Target: 100% by 30 September 2023 in relation to the base year 2018/19. The phase-out of PVC was successful in the non-food and near-food categories. The biggest challenge is in the food categories, where the market availability of alternatives poses a challenge. With the expiry of the 2023 target, we have therefore renewed our 100% phase-out target until 30 September 2030, in relation to the base year 2021/22. To achieve our target, we engage with suppliers for the implementation of alternative solutions.