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Group business model

METRO is a leading international food wholesaler that does business in 32 countries. The group is headed by METRO AG, which acts as the central management holding company. It handles group management tasks and bundles central management and administrative functions for METRO.

The central element of the corporate strategy is the multichannel approach, which is reflected in the business model through dovetailing of the bricks-and-mortar wholesale stores, whose sales share of business still makes up around 80%, with the delivery business and digital solutions. This business model is consistently aimed at professional customers: HoReCa and Traders are core customer groups of METRO. The assortments comprise food and non-food items.

How customers benefit from multichannel
Overview of METRO (organisational chart)

Under the brands METRO and MAKRO, the company operates in the segments Germany, West, Russia and East. In the area of Food Service Distribution (FSD), METRO maintains a strong presence with its METRO delivery service and the delivery companies (including Classic Fine Foods, Pro à Pro France, R Express, Johan i Hallen & Bergfalk [JHB], Aviludo and Pro a Pro Spain). Out-of-store delivery (OOS) refers to the existing METRO store network and includes METRO stores that supply from the store as well as wholesale stores that operate their own depot in the store.

The segment Others mainly includes the DISH Digital Solutions (formerly Hospitality Digital), METRO MARKETS and METRO PROPERTIES business units. In the digital business sector, METRO MARKETS plays a special role with its B2B online marketplace for professional equipment for HoReCa customers. Through this distribution channel, METRO offers non-food articles from its own product range as well as products from third parties. DISH Digital Solutions pools the group’s digitalisation efforts for customers from the hospitality industry and offers innovative digital solutions under the DISH brand. METRO PROPERTIES develops, operates and markets an international real estate portfolio. This segment also includes companies providing services in logistics, IT, advertising and procurement.

SHOP WITH CONFIDENCE

It’s a platform that offers everything from grill plates to serviettes, all with a guarantee of quality: the METRO online marketplace.

MORE ON MPULSE.DE/EN
Store network by country and segment as of 30/9/2023

 

Store-based business

Food Service Distribution (FSD)

METRO MARKETS

DISH POS

as of 30/9/2023

Stores

Out-of-store (OOS)1

Depots2

Delivery companies

Countries

Countries

Germany

102

(73)

7

R Express3

x

x

France

99

(94)

17

CFF, Pro à Pro

x

x

Italy

49

(49)

2

 

x

 

Netherlands

17

(4)

1

 

x

x7

Austria

18

(18)

1

R Express

 

 

Portugal

10

(8)

7

Aviludo

x

 

Spain

37

(29)

4

Pro a Pro Spain

x

 

West

230

(202)

37

JHB4

 

 

Russia

93

(85)

0

 

 

 

Bulgaria

11

(9)

1

 

 

 

Kazakhstan

6

(6)

6

 

 

 

Croatia

10

(7)

0

 

 

 

Moldova

3

(1)

0

 

 

 

Poland

29

(24)

2

 

 

 

Romania

30

(26)

0

 

 

 

Serbia

9

(9)

0

 

 

 

Slovakia

6

(6)

0

 

 

 

Czech Republic

13

(13)

0

 

 

 

Turkey

34

(27)

1

 

 

 

Ukraine

265

(20)

0

 

 

 

Hungary

13

(11)

0

 

 

 

Pakistan

10

(10)

4

 

 

 

East

200

(169)

32

CFF6

 

 

Total

625

(529)

76

 

6

48

1

OOS refers to the existing METRO store network and includes METRO stores that supply from the store as well as stores that operate their own depot in the store.

2

The 18 CFF depots (segment East) and 5 JHB depots (segment West) are included in the total number of depots.

3

Additional R Express location: Switzerland.

4

JHB locations: Sweden, Finland.

5

2 stores in Ukraine (Mariupol and Kharkiv) have been excluded from the consideration of locations, as they are temporarily not operating due to the war.

6

Additional CFF locations: China, Indonesia, Japan, Malaysia, United Arab Emirates, United Kingdom, Vietnam, Singapore.

7

The POS system is called Booq in the Netherlands.

8

Additional DISH POS country: Belgium; the system is called Booq.
Food Service Distribution (FSD)
FSD (Food Service Distribution) is the channel that METRO developed in recent years to expand its offer in the B2B sector. In addition to its traditional store-based offering, METRO regularly supplies selected professional customers with food (and, in some cases, non-food) products via its FSD channel. METRO commits to deliver those products based on commercial and service agreements. With the FSD channel, METRO entered into the primary supply channel for professional HoReCa businesses, while tactically extending its reach to Traders customers in selected markets. The FSD sales share in total group sales is one of the core key figures that METRO uses to measure and verify the status of sCore strategy implementation.
Glossary
Food, non-food
Under the global term food, METRO summarises the following categories of goods: fresh foods, durable foods, nutrients, frozen foods and drinks of all kinds, as well as luxury foods, dietary supplements and pet food, but also detergents, cleansers and cleaning agents, which are sometimes also labelled as near-food. All other goods are considered non-food items.
Glossary
HoReCa
Short for hotel, restaurant and catering businesses, as well as bars, cafés and canteen operators. The HoReCa sector is one of METRO’s core customer groups and is one of the strategic customers under the sCore growth strategy.
Glossary
Traders
The term ‘Traders’ at METRO refers to the customer group of independent resellers such as operators of small grocery stores and kiosks, street food vendors, gas stations and wholesalers. Traders are one of METRO’s core customer groups and are among the strategic customers under the sCore growth strategy.
Glossary

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