Community Involvement
Community Investment – METRO Partnerships for the Goals
in € thousand |
|
2017/18 |
|
2018/19 |
|
2019/20 |
|---|---|---|---|---|---|---|
Charitable donations |
|
1,107 |
|
2,002 |
|
2,400 |
Community investments |
|
1,615 |
|
2,361 |
|
3,735 |
Commercial initiatives |
|
2,013 |
|
1,740 |
|
744 |
Total |
|
4,735 |
|
6,103 |
|
6,879 |
Charitable Donations
Definition: Donations for social purposes e.g. NGO, church, or other purposes as well as small donations.
Community Investments
Definition: Donations for culture, sports and science. Donations in the form of a long-term investment in the community e.g. school meals, support for the disadvantaged, food bank projects. Sponsorships that serve or promote the community in the long term e.g. METRO Marathon, Bundesverband der Tafeln e.V., World Food Programme, cultural festivals.
Commercial Initiatives
Definition: Sponsorships that are commercial and therefore do not fall under community investments.