Our sustainability strategy
At METRO, our purpose ‘Champion for Independent Business’ determines our actions – and we strive to do this in a responsible way. Thus, with our sustainability ambition METRO Sustainable and in line with our sharpened sustainability strategy we are working towards increased customer sustainability.
Our society is more exposed than ever to economic, environmental, social and cultural challenges. Similarly, we experience every day that sustainability is the key to transforming these challenges into opportunities.
As a partner for independent businesses along the entire value chain, we thus do more for business-passionate people – in a responsible way. This reflects the core of our business and means that, for our sustainability approach, we not only practice METRO Sustainable in our own business and our supply chain, but also support our customers in making their business more sustainable through sustainable value creation. We strengthen local communities and call for more conscious consumption. As an innovation driver for sustainable solutions, we also contribute to a sustainability movement. Through information, inspiration, motivation and support from our employees, customers and partners, our sustainable action has the potential to reach millions of people and makes an impact for increased sustainability.
Based on our new business approach Wholesale 360 and building on our successful sustainability approach in the past we have now sharpened our sustainability strategy under the overall message of METRO Sustainable. We know that we need to focus on what is material, in order to ensure that our sustainability strategy addresses the aspects and issues that most affect our business and that we can leverage through our business activities – together with our customers. With our emphasis on the food sector, we concentrate our work on 8 focus areas. This has also been confirmed by our customer survey conducted in 23 countries with a focus on sustainability and in a 1-day sustainability strategy workshop with the participation of the Management Board of METRO AG, other senior management positions and more expert functions of the entire METRO group.
We can change the game for a sustainable future when collaborating on food waste solutions, finding answers for a varied balance of proteins for more conscious consumption and putting more organic and responsible products on our shelves. At the same time we are aware of our responsibility and opportunities when promoting human rights, innovating on packaging and plastic materials, contributing to positive climate action, driving change in sustainable raw material sourcing and fostering diversity and inclusion.
With METRO Sustainable and our work on the basis of our strategic focus areas we contribute to sustainable communities worldwide. Being part of something creates a very strong feeling of togetherness. That is how we all can drive the change. Read more about this in our proof point stories.
Click on the wheel to explore our strategic focus areas
METRO Sustainable expresses our sustainability ambition combined with our purpose and is the driver of our actions towards customer sustainability. It means placing METRO at the core of transforming and driving sustainable business by adding value through sustainable action – at our own business and with our customers.
Together, with METRO Sustainable we strive to unfold prosperity by empowering people and securing our planet. Our stakeholders are our leverage to enhance the power of communities and partnerships.
food-waste
Championing our customers by partnering with Food Waste solutions
Wasting food means wasting valuable resources.
METRO joins forces against wasting food and unites with our customers in our obligation to protect resources as they are our core business. We support our customers to use solutions that save resources and costs and do good at the same time.
Brief description
A Magic Bag that contributes to finding solutions to a global crisis. The company behind the Magic Bag is Too Good To Go (TGTG), operating an app that allows food waste fighters e.g. in the Netherlands to buy unsold food from participating restaurants, supermarkets and canteens at reduced prices in order to save surplus food and reduce food waste.
Customer benefit
- Connecting with the food waste fighter community to reduce food waste and increase reputation.
Our contribution
- Building bridges between food waste fighter partners from start-up to end consumer.
SDGs
More in our CR Compact Report 2018/2019
Brief description
In 2018, within the retail sector, METRO Romania has initiated the setting up of a national network of foodbanks under the banner of “Banca pentru Alimente”. Additional retailers came on board to support with volunteers, cash sponsorship and food donations.
Customer benefit
- Setup of a foodbank infrastructure may allow also customers to donate their surplus food.
Our contribution
- Fostering connections in the retail ecosystem.
SDGs
Visit Banca pentru Alimente
Brief description
In an effort to reduce the contribution of fruit and vegetables to food waste, MAKRO Spain introduced an initiative to promote imperfectly perfect fresh produce to customers. 15 products were introduced into the range in 9 stores this year.
Customer benefit
- Good quality produce at a reduced price.
Our contribution
- Reducing wholesale food waste. Promoting value of food even if “imperfect”.
SDGs
Brief description
Instead of being sent to waste, left over samples from events and tastings are donated by Valencia Trading Office to Nova Terra, a catering association that works with marginalised people in Valencia.
Customer benefit
- Supporting a deprived community.
Our contribution
- Reducing wholesale food waste.
SDGs
Brief description
MAKRO Poland offers dishes under the “Zero Plate” concept. The creation of such recipes calls for new ways of sustainable cooking, and contributes to leaving no food and-/or plastic packaging waste as well as saving energy and water as no cutlery and plates are used. The concept is incorporated in makro.pl/blog.
Customer benefit
- Possibility for the customer to position themselves as an innovator offering packaging free dishes and reducing food waste at the same time.
Our contribution
- Supporting our customers to position their business as sustainable by offering such food waste reducing recipes.
SDGs
Brief description
A Magic Bag that contributes to finding solutions to a global crisis. The company behind the Magic Bag is Too Good To Go (TGTG), operating an app that allows food waste fighters e.g. in the Netherlands to buy unsold food from participating restaurants, supermarkets and canteens at reduced prices in order to save surplus food and reduce food waste.
Customer benefit
- Connecting with the food waste fighter community to reduce food waste and increase reputation.
Our contribution
- Building bridges between food waste fighter partners from start-up to end consumer.
SDGs
More in our CR Compact Report 2018/2019
Brief description
In 2018, within the retail sector, METRO Romania has initiated the setting up of a national network of foodbanks under the banner of “Banca pentru Alimente”. Additional retailers came on board to support with volunteers, cash sponsorship and food donations.
Customer benefit
- Setup of a foodbank infrastructure may allow also customers to donate their surplus food.
Our contribution
- Fostering connections in the retail ecosystem.
SDGs
Visit Banca pentru Alimente
Brief description
In an effort to reduce the contribution of fruit and vegetables to food waste, MAKRO Spain introduced an initiative to promote imperfectly perfect fresh produce to customers. 15 products were introduced into the range in 9 stores this year.
Customer benefit
- Good quality produce at a reduced price.
Our contribution
- Reducing wholesale food waste. Promoting value of food even if “imperfect”.
SDGs
Brief description
Instead of being sent to waste, left over samples from events and tastings are donated by Valencia Trading Office to Nova Terra, a catering association that works with marginalised people in Valencia.
Customer benefit
- Supporting a deprived community.
Our contribution
- Reducing wholesale food waste.
SDGs
Brief description
MAKRO Poland offers dishes under the “Zero Plate” concept. The creation of such recipes calls for new ways of sustainable cooking, and contributes to leaving no food and-/or plastic packaging waste as well as saving energy and water as no cutlery and plates are used. The concept is incorporated in makro.pl/blog.
Customer benefit
- Possibility for the customer to position themselves as an innovator offering packaging free dishes and reducing food waste at the same time.
Our contribution
- Supporting our customers to position their business as sustainable by offering such food waste reducing recipes.
SDGs
conscious-proteins
Championing our customers by fostering Conscious Proteins
In order to fulfil the protein needs of future generations and enable our customers to differentiate themselves, METRO will contribute to the innovation and transformation of the use of conscious proteins*. We will partner with relevant stakeholders and use the latest scientific knowledge to understand what a diverse balance of proteins looks like from production through to the plate.
*For METRO, conscious protein means a diverse source of protein i.e. conventional proteins obtained from animals raised to e.g. high welfare standards or with reduced environmental impact as well as alternative proteins including insects, plant based and cell grown.
Brief description
A diverse range of proteins which contribute to the biodiversity of the surrounding environment is an important part of a sustainable diet. Locality and culture also play a strong role and this is a key element of the Smilian bean initiative in which METRO Bulgaria takes part in.
Customer benefit
- By offering this product from a local and sustainable protein source our customer can position him-/herself as a local partner of the community.
Our contribution
- Connecting with producers.
- Supporting local culinary traditions.
SDGs
More in our CR Compact Report 2018/2019
Brief description
Conscious protein includes the responsible use of natural resources. Since April 2018 METRO Austria has sourced milk from cows reared on small family owned farms in the Reine Lungau Biosphere in the Alps. They only graze food from the area and once used for milk production the cows are slaughtered to provide a better quality beef, providing a higher value for the farmers.
Customer benefit
- Offering a sustainable protein source that is unique for our customers business.
Our contribution
- Connecting with producers.
- Ensuring partnerships to sustain production.
SDGs
Brief description
Tasty and realistic alternatives that mimic traditional meat are offered in 14 METRO countries. Starting after Germany, Serbia was the first METRO country and the first local company to introduce a plant based pea protein burger to their market. Colleagues are working with customers to understand the consumer acceptance.
Customer benefit
- Access to new ideas and solutions.
Our contribution
- Using our scale and geographic coverage we can bring new solutions to market.
SDGs
Brief description
Looking to our future protein needs METRO in Germany via our innovation hub NX Foods became a founding member of BALPro (the Association for Alternative Protein Sources) where we examine alternatives for industrially produced animal protein.
Customer benefit
- Access to new ideas and solutions.
- Possibility to be different.
Our contribution
- Connecting diverse actors to facilitate dialogue and develop a part of the future food system.
SDGs
Brief description
A diverse range of proteins which contribute to the biodiversity of the surrounding environment is an important part of a sustainable diet. Locality and culture also play a strong role and this is a key element of the Smilian bean initiative in which METRO Bulgaria takes part in.
Customer benefit
- By offering this product from a local and sustainable protein source our customer can position him-/herself as a local partner of the community.
Our contribution
- Connecting with producers.
- Supporting local culinary traditions.
SDGs
More in our CR Compact Report 2018/2019
Brief description
Conscious protein includes the responsible use of natural resources. Since April 2018 METRO Austria has sourced milk from cows reared on small family owned farms in the Reine Lungau Biosphere in the Alps. They only graze food from the area and once used for milk production the cows are slaughtered to provide a better quality beef, providing a higher value for the farmers.
Customer benefit
- Offering a sustainable protein source that is unique for our customers business.
Our contribution
- Connecting with producers.
- Ensuring partnerships to sustain production.
SDGs
Brief description
Tasty and realistic alternatives that mimic traditional meat are offered in 14 METRO countries. Starting after Germany, Serbia was the first METRO country and the first local company to introduce a plant based pea protein burger to their market. Colleagues are working with customers to understand the consumer acceptance.
Customer benefit
- Access to new ideas and solutions.
Our contribution
- Using our scale and geographic coverage we can bring new solutions to market.
SDGs
Brief description
Looking to our future protein needs METRO in Germany via our innovation hub NX Foods became a founding member of BALPro (the Association for Alternative Protein Sources) where we examine alternatives for industrially produced animal protein.
Customer benefit
- Access to new ideas and solutions.
- Possibility to be different.
Our contribution
- Connecting diverse actors to facilitate dialogue and develop a part of the future food system.
SDGs
organic
Championing our customers by offering Organic + Responsible Products
Organic and responsible products are at the core of transforming the world’s challenges around sustainable consumption and production into opportunities.
METRO offers an assortment that helps our customers to fulfil the needs of today’s and future generations and stands strong for sound use of resources.
Brief description
By carefully selecting their products, our customers e.g. of METRO France can create a positive impact on the environment as well to the health of their own customers. Just think about more regional, fresh and organic food. And food with less sugar, salt, trans-fat and artificial additives.
Customer benefit
- Customers can offer dishes produced with more healthy and sustainable ingredients.
Our contribution
- Used our expertise to improve our own brand products specifically for professional customers.
- Support sustainable agriculture.
SDGs
More in our CR Compact Report 2018/2019
Brief description
With Starfarm Pakistan, METRO Pakistan worked with farmers to produce free range eggs from chickens that roam in pasture. Turkey also introduced own brand cage free eggs and this year was given the ‘good Egg’ award as a pioneer in its field for the programme by the Turkish-German University.
Customer benefit
- Customers such as hotels can offer their guests a sustainable breakfast option.
Our contribution
- Offering expertise in developing suppliers.
- Making a positive impact on animal welfare.
SDGs
Brief description
A small local farmer and beekeeper from the Eifel area in Germany supplies Rungis with rare variety organic vegetables. Bees help pollinate plants on the outdoor fields as well as in the greenhouses.
Customer benefit
- Access to unique varieties of seasonal vegetables.
- Possibility for customers business to differentiate and stand out from the competition.
Our contribution
- Commitment to source diverse products.
SDGs
Brief description
In MAKRO Poland the Polish Culinary Treasures range sourced from defined regions is designed to promote the centuries old Polish cuisine. A program was introduced to increase customer awareness about the culinary traditions. Chefs and restaurant owners can rediscover and reconstruct dishes to add to their menus.
Customer benefit
- Customers can distinguish themselves by using authentic Polish products.
Our contribution
- MAKRO Poland created the scheme.
- Supporting local culinary traditions and its farmers.
SDGs
Brief description
MAKRO Portugal launched a scheme, Olhó Carapau, which promotes consumption of horse mackerel, the national fish. Each store has its own local interpretation and holds fairs where interaction with customers, employees and partners is harnessed to promote the issue.
Customer benefit
- Knowledge from training.
- Network with other actors in the scheme.
Our contribution
- Connected actors.
- Provide a route to market for a forgotten species.
SDGs
Brief description
First introduced in 2017, METRO Turkey now strives for full traceability on beef and lamb from farms to its stores. 24 suppliers are covered by this scheme and customers are happy to advertise the fact that their meat is from METRO.
Customer benefit
- Customers can assure their guests of the provenance of the meat on their menus.
Our contribution
- By securing transparent supply of meat, the perception of meat value is increased.
SDGs
Brief description
By carefully selecting their products, our customers e.g. of METRO France can create a positive impact on the environment as well to the health of their own customers. Just think about more regional, fresh and organic food. And food with less sugar, salt, trans-fat and artificial additives.
Customer benefit
- Customers can offer dishes produced with more healthy and sustainable ingredients.
Our contribution
- Used our expertise to improve our own brand products specifically for professional customers.
- Support sustainable agriculture.
SDGs
More in our CR Compact Report 2018/2019
Brief description
With Starfarm Pakistan, METRO Pakistan worked with farmers to produce free range eggs from chickens that roam in pasture. Turkey also introduced own brand cage free eggs and this year was given the ‘good Egg’ award as a pioneer in its field for the programme by the Turkish-German University.
Customer benefit
- Customers such as hotels can offer their guests a sustainable breakfast option.
Our contribution
- Offering expertise in developing suppliers.
- Making a positive impact on animal welfare.
SDGs
Brief description
A small local farmer and beekeeper from the Eifel area in Germany supplies Rungis with rare variety organic vegetables. Bees help pollinate plants on the outdoor fields as well as in the greenhouses.
Customer benefit
- Access to unique varieties of seasonal vegetables.
- Possibility for customers business to differentiate and stand out from the competition.
Our contribution
- Commitment to source diverse products.
SDGs
Brief description
In MAKRO Poland the Polish Culinary Treasures range sourced from defined regions is designed to promote the centuries old Polish cuisine. A program was introduced to increase customer awareness about the culinary traditions. Chefs and restaurant owners can rediscover and reconstruct dishes to add to their menus.
Customer benefit
- Customers can distinguish themselves by using authentic Polish products.
Our contribution
- MAKRO Poland created the scheme.
- Supporting local culinary traditions and its farmers.
SDGs
Brief description
MAKRO Portugal launched a scheme, Olhó Carapau, which promotes consumption of horse mackerel, the national fish. Each store has its own local interpretation and holds fairs where interaction with customers, employees and partners is harnessed to promote the issue.
Customer benefit
- Knowledge from training.
- Network with other actors in the scheme.
Our contribution
- Connected actors.
- Provide a route to market for a forgotten species.
SDGs
Brief description
First introduced in 2017, METRO Turkey now strives for full traceability on beef and lamb from farms to its stores. 24 suppliers are covered by this scheme and customers are happy to advertise the fact that their meat is from METRO.
Customer benefit
- Customers can assure their guests of the provenance of the meat on their menus.
Our contribution
- By securing transparent supply of meat, the perception of meat value is increased.
SDGs
packaging-plastic
Championing our customers by innovating in Packaging + Plastic
With our own brand packaging we strive to reduce the environmental impact during a product’s entire life cycle. We actively seek alternatives for conventional plastic while ensuring that we meet the high quality and hygiene standards our customers expect. Through multi-stakeholder dialogue we work on developing innovative solutions to drive closed-loop recycling management and less impactful materials.
Brief description
In METRO Ukraine where there are increasing numbers of environmentally conscious citizens but no waste sorting scheme on national level, local partnership and action is making a real impact in addressing the problem. Working closely with a private partner, we introduced waste collection points in 7 METRO stores. Also METRO Kazakhstan, France, Romania and others have waste collection points at their stores. Leading by example, also our head offices have activated recycling points such as in the Netherlands, Portugal and Spain. In Austria particularly plastic bottles were removed from the head office.
Customer benefit
- Customers potentially save costs of waste disposal.
- Customers can contribute visibly in solving a local problem.
Our contribution
- Setting up a waste sorting scheme on a national level in Ukraine where none existed before.
- Diverting waste from landfill.
- Preventing unrecycled waste plastic.
SDGs
More in our CR Compact Report 2018/2019
Brief description
Since May 2019 in Austria the packaging for METRO Chef brand bakery has been made from FSC® certified carton with a recyclable cellulose viewing window. Plastic use in this range has subsequently reduced by 100% since May 2019.
Customer benefit
- Less plastic packaging to dispose of.
Our contribution
- Less plastic released into the economy.
SDGs
Brief description
METRO Germany introduced a new herb packaging with FSC® certified board – plastic was taken completely out of cress, 35% removed from chives 35% and 65% removed from herb bundles. Using a patented solution the herb containers are resealable, keeping the herbs fresher for longer.
Customer benefit
- Less plastic packaging to dispose of.
- Longer shelf life for herbs.
Our contribution
- Less plastic released into the economy.
- Less food waste.
SDGs
Brief description
Single use plastic disposables for example crockery and cutlery, have never been an issue for the delivery services of METRO in Myanmar as they were never used. Since the start of the business in October 2018 a conscious decision was made to not stock the products and to offer sustainable alternatives only.
Customer benefit
- Less plastic waste to dispose of.
- Present a positive image to their own customers.
Our contribution
- Less plastic released in to the economy.
- Leading the way in a country much under pressure with regards to plastic waste.
SDGs
Brief description
Since December 2018 METRO Ukraine has offered re-usable bags for unpacked fruit and vegetables. Since June 2019 MAKRO Belgium has done the same as has Moldova.
Customer benefit
- Less plastic waste to dispose of.
Our contribution
- Offering solutions for less plastic during shopping.
SDGs
Brief description
In METRO Ukraine where there are increasing numbers of environmentally conscious citizens but no waste sorting scheme on national level, local partnership and action is making a real impact in addressing the problem. Working closely with a private partner, we introduced waste collection points in 7 METRO stores. Also METRO Kazakhstan, France, Romania and others have waste collection points at their stores. Leading by example, also our head offices have activated recycling points such as in the Netherlands, Portugal and Spain. In Austria particularly plastic bottles were removed from the head office.
Customer benefit
- Customers potentially save costs of waste disposal.
- Customers can contribute visibly in solving a local problem.
Our contribution
- Setting up a waste sorting scheme on a national level in Ukraine where none existed before.
- Diverting waste from landfill.
- Preventing unrecycled waste plastic.
SDGs
More in our CR Compact Report 2018/2019
Brief description
Since May 2019 in Austria the packaging for METRO Chef brand bakery has been made from FSC® certified carton with a recyclable cellulose viewing window. Plastic use in this range has subsequently reduced by 100% since May 2019.
Customer benefit
- Less plastic packaging to dispose of.
Our contribution
- Less plastic released into the economy.
SDGs
Brief description
METRO Germany introduced a new herb packaging with FSC® certified board – plastic was taken completely out of cress, 35% removed from chives 35% and 65% removed from herb bundles. Using a patented solution the herb containers are resealable, keeping the herbs fresher for longer.
Customer benefit
- Less plastic packaging to dispose of.
- Longer shelf life for herbs.
Our contribution
- Less plastic released into the economy.
- Less food waste.
SDGs
Brief description
Single use plastic disposables for example crockery and cutlery, have never been an issue for the delivery services of METRO in Myanmar as they were never used. Since the start of the business in October 2018 a conscious decision was made to not stock the products and to offer sustainable alternatives only.
Customer benefit
- Less plastic waste to dispose of.
- Present a positive image to their own customers.
Our contribution
- Less plastic released in to the economy.
- Leading the way in a country much under pressure with regards to plastic waste.
SDGs
Brief description
Since December 2018 METRO Ukraine has offered re-usable bags for unpacked fruit and vegetables. Since June 2019 MAKRO Belgium has done the same as has Moldova.
Customer benefit
- Less plastic waste to dispose of.
Our contribution
- Offering solutions for less plastic during shopping.
SDGs
climate-action
Championing our customers by contributing to positive Climate Action
METRO invests in energy efficiency, conserves resources and avoids waste. This proves our commitment to protecting the climate and the environment as well as reducing costs and meeting legal requirements. Supporting our customers in doing the same triggers true leverage for change.
Brief description
METRO Moldova partnered with United Nations Development Programme (UNDP) to support one of the UNDP goals in Moldova, to develop a country network with 30 electric charging stations by 2021. In March 2019, the first e-charger was opened at the METRO store in Chişinău, and 2 more are to come until the end of 2019.
Customer benefit
- Customers can charge electric cars up to 1 h for free.
Our contribution
- Promoting e-mobility.
- Contributing to building an e-charging stations network.
SDGs
More in our CR Compact Report 2018/2019
Brief description
METRO Japan changed to natural refrigerants for the deep cooling cabinets. By switching the cooling agents from R-404A to R-290, the GWP (Global Warming Potential) of the cooling agent in place is now 3 instead of 3,920.
Customer benefit
- Customers can bring down their carbon footprint by sourcing from an environmental conscious partner.
Our contribution
- Reduced emission of refrigerants.
SDGs
Brief description
METRO Pakistan contributes to a reduction in carbon emissions by having solar powered stores in 4 locations of which the installations started in the reporting year.
METRO France also has introduced roof top solar panels in Toulon (the first of 22 planned) and also uses this as a way to inspire customers about possible green energy solutions.
Customer benefit
- Customers can learn about efficient solutions.
Our contribution
- Reduction in carbon emissions.
SDGs
Brief description
Working with national power provider Électricité de France SA (EDF), METRO France committed to source 25 GWh of renewable energy from the Eurowatt wind farm in Janville, France. This is the first contract of this type which commits to sourcing from a dedicated wind field to supply energy for stores in the Eure-et-Loir region.
Customer benefit
- Customers can bring down their carbon footprint by sourcing from an environmental conscious partner.
Our contribution
- Reduction in carbon emissions.
- Commitment to the energy transition.
SDGs
Brief description
METRO Moldova partnered with United Nations Development Programme (UNDP) to support one of the UNDP goals in Moldova, to develop a country network with 30 electric charging stations by 2021. In March 2019, the first e-charger was opened at the METRO store in Chişinău, and 2 more are to come until the end of 2019.
Customer benefit
- Customers can charge electric cars up to 1 h for free.
Our contribution
- Promoting e-mobility.
- Contributing to building an e-charging stations network.
SDGs
More in our CR Compact Report 2018/2019
Brief description
METRO Japan changed to natural refrigerants for the deep cooling cabinets. By switching the cooling agents from R-404A to R-290, the GWP (Global Warming Potential) of the cooling agent in place is now 3 instead of 3,920.
Customer benefit
- Customers can bring down their carbon footprint by sourcing from an environmental conscious partner.
Our contribution
- Reduced emission of refrigerants.
SDGs
Brief description
METRO Pakistan contributes to a reduction in carbon emissions by having solar powered stores in 4 locations of which the installations started in the reporting year.
METRO France also has introduced roof top solar panels in Toulon (the first of 22 planned) and also uses this as a way to inspire customers about possible green energy solutions.
Customer benefit
- Customers can learn about efficient solutions.
Our contribution
- Reduction in carbon emissions.
SDGs
Brief description
Working with national power provider Électricité de France SA (EDF), METRO France committed to source 25 GWh of renewable energy from the Eurowatt wind farm in Janville, France. This is the first contract of this type which commits to sourcing from a dedicated wind field to supply energy for stores in the Eure-et-Loir region.
Customer benefit
- Customers can bring down their carbon footprint by sourcing from an environmental conscious partner.
Our contribution
- Reduction in carbon emissions.
- Commitment to the energy transition.
SDGs
raw-material-sourcing
Championing our customers by driving change in sustainable Raw Material Sourcing
METRO incorporates tradition and modernity, expertise and ideas into innovations and alliances for sustainable food production. It is only through the interaction and collaboration of producers, suppliers, retailers and customers that we can find answers to today’s and tomorrow's questions and challenges.
Brief description
METRO’s customers have come to expect certain standards of us. In order to satisfy these expectations, we committed to a sustainable fish- and seafood policy in 2012 and since then strive to increase the share of fish and seafood from certified sources. METRO’s sourcing office MFS Hong Kong has established long term partnerships to optimize sustainable procurement processes.
Customer benefit
- High standards in seafood are promoted.
- Offering their customers products sourced responsibly.
Our contribution
- Developing suppliers and contributing to the local economy.
- Raising the bar for sustainable fish production.
SDGs
More in our CR Compact Report 2018/2019
Brief description
Since May 2019 METRO Bulgaria supports an urban agriculture movement run by an NGO, Gorichka, in Sophia. We provided seeds and technical advice for the growers of the project called ‘Shared Vegetable Garden 1‘ to become self-sufficient and transform the landscape. Tomatoes, cucumbers, zucchini, beans, arugula, parsley and other vegetables as well as spices can be harvested.
Customer benefit
- Contributing to such project positions the customer as part of the wider community.
- Access to fresher products.
Our contribution
- Provided the know-how and equipment to support the growers.
- Encourage sustainable urban production.
SDGs
Brief description
METRO Japan introduced their sustainable fish initiative to enhance, deepen, and integrate sustainability objectives into fish procurement and marketing processes. In the reporting year the preparation of the MSC and ASC chain of custody certification was conducted. In October 2019, 3 stores were certified. The first certified products are scallop and pangasius.
Customer benefit
- Customer can offer more sustainable products that bring momentum to the market desiring sustainable marine products.
Our contribution
- Partnership with supply chain actors contributing to more sustainable sourcing processes.
SDGs
Brief description
GlobalG.A.P. certification is required for METRO France’ Filiere line of fruit and vegetables. To date 75% of the products are certified. Tests and analyses accompany the programme to ensure the requirements for example on pesticides are respected.
Customer benefit
- High product safety standards are promoted.
- Offering their customers products sourced responsibly.
Our contribution
- METRO works with suppliers to ensure standards are maintained.
SDGs
Visit METRO France sustainability website
GlobalG.A.P. website
Brief description
METRO’s customers have come to expect certain standards of us. In order to satisfy these expectations, we committed to a sustainable fish- and seafood policy in 2012 and since then strive to increase the share of fish and seafood from certified sources. METRO’s sourcing office MFS Hong Kong has established long term partnerships to optimize sustainable procurement processes.
Customer benefit
- High standards in seafood are promoted.
- Offering their customers products sourced responsibly.
Our contribution
- Developing suppliers and contributing to the local economy.
- Raising the bar for sustainable fish production.
SDGs
More in our CR Compact Report 2018/2019
Brief description
Since May 2019 METRO Bulgaria supports an urban agriculture movement run by an NGO, Gorichka, in Sophia. We provided seeds and technical advice for the growers of the project called ‘Shared Vegetable Garden 1‘ to become self-sufficient and transform the landscape. Tomatoes, cucumbers, zucchini, beans, arugula, parsley and other vegetables as well as spices can be harvested.
Customer benefit
- Contributing to such project positions the customer as part of the wider community.
- Access to fresher products.
Our contribution
- Provided the know-how and equipment to support the growers.
- Encourage sustainable urban production.
SDGs
Brief description
METRO Japan introduced their sustainable fish initiative to enhance, deepen, and integrate sustainability objectives into fish procurement and marketing processes. In the reporting year the preparation of the MSC and ASC chain of custody certification was conducted. In October 2019, 3 stores were certified. The first certified products are scallop and pangasius.
Customer benefit
- Customer can offer more sustainable products that bring momentum to the market desiring sustainable marine products.
Our contribution
- Partnership with supply chain actors contributing to more sustainable sourcing processes.
SDGs
Brief description
GlobalG.A.P. certification is required for METRO France’ Filiere line of fruit and vegetables. To date 75% of the products are certified. Tests and analyses accompany the programme to ensure the requirements for example on pesticides are respected.
Customer benefit
- High product safety standards are promoted.
- Offering their customers products sourced responsibly.
Our contribution
- METRO works with suppliers to ensure standards are maintained.
SDGs
Visit METRO France sustainability website
GlobalG.A.P. website
diversity-inclusion
Championing our customers by advocating Diversity + Inclusion
Diversity and Inclusion are essential for being true to our culture. They are key ingredients to lead a sustainable business and are a success driver to uncover new business opportunities. METRO promotes a diverse and inclusive environment and workforce that reflect our customers’ and business partners’ variety in order to make full use of talents and potential.
Brief description
METRO Pakistan founded a local Women in Trade (WiT) chapter in 2017 and takes as its starting point the creative projects run by the participants. In 2019, 17 volunteers have introduced initiatives to improve opportunities for women at METRO via 3 projects, including the Female Leadership Development Programme for store employees.
Customer benefit
- Diversity in store leadership staff may bring more quality service to the customer.
Our contribution
- Demonstrate women leadership by example.
SDGs
More in our CR Compact Report 2018/2019
Brief description
1,750 women farmers in Punjab region were trained in livestock management in a joint initiative with Starfarm. The livestock owners were shown how to increase yields and quality for example through better animal welfare. METRO Pakistan gave them a route direct to market and the chance to earn a higher income and contribute directly to their household welfare.
Customer benefit
- Access to higher quality meat.
Our contribution
- Partnership with Starfarm allows METRO to run projects that contribute to increasing share of qualified women in supply chain.
SDGs
Brief description
A local chapter of Women in Trade (WiT) is preparing its launch at METRO Bulgaria.In 2012, WiT was established in Germany as an employee network (not just for women) with 3 goals – to increase the proportion of women in management, promote cultural change in the company and establish work that is life-phase-oriented.
Customer benefit
- Female customers’ needs can be better responded to with METRO as a partner having a strong female workforce.
Our contribution
- Demonstrate women leadership by example.
SDGs
Brief description
As promoting diversity in women is essential and because gastronomy is at the heart of our business, in METRO France an employees’ cooking contest was held under the French chapter of Women in Trade, launched in 2017. ‘La Cuisine au féminin‘ was launched in February 2019 at the national women's and men's equality week.
Each of the 20 participants was trained by a woman chef over several months culminating in the final at the Goodplanet Foundation.
Customer benefit
- Female customers can see that METRO is serious about women in gastronomy.
Our contribution
- Support gender diversity in gastronomy.
- Encourage METRO female employees to develop their skills.
SDGs
Brief description
METRO Pakistan founded a local Women in Trade (WiT) chapter in 2017 and takes as its starting point the creative projects run by the participants. In 2019, 17 volunteers have introduced initiatives to improve opportunities for women at METRO via 3 projects, including the Female Leadership Development Programme for store employees.
Customer benefit
- Diversity in store leadership staff may bring more quality service to the customer.
Our contribution
- Demonstrate women leadership by example.
SDGs
More in our CR Compact Report 2018/2019
Brief description
1,750 women farmers in Punjab region were trained in livestock management in a joint initiative with Starfarm. The livestock owners were shown how to increase yields and quality for example through better animal welfare. METRO Pakistan gave them a route direct to market and the chance to earn a higher income and contribute directly to their household welfare.
Customer benefit
- Access to higher quality meat.
Our contribution
- Partnership with Starfarm allows METRO to run projects that contribute to increasing share of qualified women in supply chain.
SDGs
Brief description
A local chapter of Women in Trade (WiT) is preparing its launch at METRO Bulgaria.In 2012, WiT was established in Germany as an employee network (not just for women) with 3 goals – to increase the proportion of women in management, promote cultural change in the company and establish work that is life-phase-oriented.
Customer benefit
- Female customers’ needs can be better responded to with METRO as a partner having a strong female workforce.
Our contribution
- Demonstrate women leadership by example.
SDGs
Brief description
As promoting diversity in women is essential and because gastronomy is at the heart of our business, in METRO France an employees’ cooking contest was held under the French chapter of Women in Trade, launched in 2017. ‘La Cuisine au féminin‘ was launched in February 2019 at the national women's and men's equality week.
Each of the 20 participants was trained by a woman chef over several months culminating in the final at the Goodplanet Foundation.
Customer benefit
- Female customers can see that METRO is serious about women in gastronomy.
Our contribution
- Support gender diversity in gastronomy.
- Encourage METRO female employees to develop their skills.
SDGs
human-rights
Championing our customers by promoting Human Rights
METRO’s business is a people business and we value each and every person working with and for us as our most precious resource. Therefore METRO stands strong for ensuring Human Rights within its own operations and its value chain, empowered through trustful partnerships with relevant stakeholders.
Brief description
Social compliance in METRO’s own brand supply chains is one of the most complex challenges. Off all the efforts throughout METRO we have 2 out-performers with regards to successfully implementing social compliance process: Since almost 10 years, METRO Sourcing Hong Kong and METRO Turkey have captured the challenge and established a holistic program to improve people’s live in our supply chains.
Customer benefit
- Informed and well trained partners along the supply chain support customer compliance with Human Rights topics.
Our contribution
- Making concrete differences to the quality of workers’ lives.
- Raising the bar for workers’ rights in local supply chains.
SDGs
More in our CR Compact Report 2018/2019
Brief description
This year several METRO countries were active in starting an employee training on forced labour. Ukraine, Bulgaria, Pakistan and Turkey led the programme in order to learn how to prevent, address and remedy human rights abuses.
Customer benefit
- Human Rights compliance within METRO organisation delivers professionalism to our customers and strengthens our say on Human Right compliant supply chains.
Our contribution
- METRO co-created and runs this training in collaboration with amfori BSCI, an expert on the topic of Human Rights.
SDGs
Brief description
Country workshops to train and ensure compliance with METRO’s Fair Working conditions for employees and service providers to identify weaknesses, develop countermeasures and ultimately translate these into a sustainable process, as well as to create sustained awareness on Human Rights compliance.
Customer benefit
- Human Rights compliance within METRO organisation delivers professionalism to our customers and strengthens our say on Human Right compliant supply chains.
Our contribution
- Owner of Fair Working Conditions Policy and respective workshops.
SDGs
Brief description
Occupational Health & Safety activities throughout METRO including OHS e-training development, introduction of electronical accident reporting and various in-store measures. E.g. MAKRO Portugal “invented” barriers for the isles of their stores to keep customers from going into the isle hence safe during forklift traffic.
Customer benefit
- Safety measure to keep the customer safe during shopping experience.
Our contribution
- Measures towards having employees working in safer and more secure environment.
SDGs
Brief description
Social compliance in METRO’s own brand supply chains is one of the most complex challenges. Off all the efforts throughout METRO we have 2 out-performers with regards to successfully implementing social compliance process: Since almost 10 years, METRO Sourcing Hong Kong and METRO Turkey have captured the challenge and established a holistic program to improve people’s live in our supply chains.
Customer benefit
- Informed and well trained partners along the supply chain support customer compliance with Human Rights topics.
Our contribution
- Making concrete differences to the quality of workers’ lives.
- Raising the bar for workers’ rights in local supply chains.
SDGs
More in our CR Compact Report 2018/2019
Brief description
This year several METRO countries were active in starting an employee training on forced labour. Ukraine, Bulgaria, Pakistan and Turkey led the programme in order to learn how to prevent, address and remedy human rights abuses.
Customer benefit
- Human Rights compliance within METRO organisation delivers professionalism to our customers and strengthens our say on Human Right compliant supply chains.
Our contribution
- METRO co-created and runs this training in collaboration with amfori BSCI, an expert on the topic of Human Rights.
SDGs
Brief description
Country workshops to train and ensure compliance with METRO’s Fair Working conditions for employees and service providers to identify weaknesses, develop countermeasures and ultimately translate these into a sustainable process, as well as to create sustained awareness on Human Rights compliance.
Customer benefit
- Human Rights compliance within METRO organisation delivers professionalism to our customers and strengthens our say on Human Right compliant supply chains.
Our contribution
- Owner of Fair Working Conditions Policy and respective workshops.
SDGs
Brief description
Occupational Health & Safety activities throughout METRO including OHS e-training development, introduction of electronical accident reporting and various in-store measures. E.g. MAKRO Portugal “invented” barriers for the isles of their stores to keep customers from going into the isle hence safe during forklift traffic.
Customer benefit
- Safety measure to keep the customer safe during shopping experience.
Our contribution
- Measures towards having employees working in safer and more secure environment.
SDGs